Tuesday, January 10, 2012

Do we fall for the marketing?

So I was ordering 2 new workout DVD's yesterday and I like to go to Collage Video to preview them and as I was perusing the new releases, I was noticing a trend...lots of powerful adjectives.

Extreme!  Ripped!  Shred!  Turbo!  Power!

At this point in my adventure, I found myself drawn to these things because right now that is what I need is something above and beyond.  I mean I never thought I'd see the day when Tae Bo would be an easy workout for me!  Then I felt like "NOOOO!  I'm falling for the marketing!"  It was like telling Indy not to look directly at the Ark.  I felt like if I previewed them, my face would melt off like the poor bastard with no willpower.

In the end, I didn't end up buying DVD's with those words in the title but I admit those were the ones that got my attention.  I already feel like those are overused as everyone is trying to out rip and shred each other so it'll be interesting to see what the next buzz words in exercise will be over the next year or two!

In your opinion, what are some of the most over used fitness phrases?

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  1. I don't know what's overused too much, but I will say I don't care for the sound of the violent ones. Rip. Shred. Waterboard. Oh, wait, maybe not the last one.

    I do have Jilian Michaels 30 Day Shred though and I do think it's a pretty good workout despite the title. And despite that I have to mute it because after the 3rd or 4th viewing I found that I just wanted to shred her face.

  2. Ripped has got to be the most over-used at this point in my opinion. Nobody who is actually ripped would use any single one of those videos because the people who are actually ripped are doing workouts like 3 times a day and eating perfectly planned meals, etc. But we all still like to hear that word attached to a product don't we?

  3. Yep, "another layer", I have to mute Jillian too--she'd have a thoroughly shredded face otherwise!

    I LOVE that workouts like Tae Bo are easy now for you!! Woohoo!!!

    I hate all the gimmicky words, just give me the workout!

  4. Seems like I see the word "shred" a lot. I think I would like to see words like "exhausting," "sacrificial,"
    and "impossible." That would be more honest, don't you think?

  5. Per a few blogs back I purchased the supreme 90 days workout series that you mentioned. For full disclosure, I have no intentions to do the entire program in 90 days Thanks for the recommendation, I enjoy the new addition to the home workout library.
    As far as overused term, I could say "90 days"

  6. AL- ROFL!! I hear ya. I've only done Jillian's workout once and she annoyed the hell outta me. Should be interesting!

    Mr- Yes, ripped is so overused right now its kind of annoying. You're right, truly ripped people aren't buying these DVD's But for us mortals, I just want something that will kick my booty but not injure us! :)

    Kim- I hear ya. I think the 2 new workouts I got only had one gimmicky word in it, which was breathless and given the woman couldn't breathe halfway through, I felt it was accurate! HA!

    Dupster- I agree! I looked at the P90X2 commercial and I would put that under the "impossible" category for me until my focus switches from weight loss to muscle building to help fill in loose spots.

    Fizz- I'm glad you like it. We're doing Tabata Inferno tonight. We did one week of it and there was NO WAY I could do it for 2 week straight much less 90 days in a row. I agree though, workouts with time limits of how long it'll take you to look like the Hulk are annoying!

  7. Haha, you've got to love some of these video names. I'm embarrassed to say out loud the names of half of the ones I own. :)

    I used to do The Firm and it drove me nuts that they would try to sell their product WHILE I was doing the workout. ("This is why the Firm is awesome...," "This is how the Firm works you...," etc.) Hello, I already bought the dang thing! Now quit marketing and just give me a proper workout.

  8. Too, too funny! @AL, yep, I've always said that if I had Jillian in my face I'd slap her. My favorite phrase to hate? Six-pack. As far as I'm concerned, that's the way to buy beer. But then, what would a grandmother want with a six-pack of the other variety anyway?

  9. Jaimie: I'm with you on hating the continued selling once you own the dvd.

    Supreme 90 is pretty bad for the continued selling of the "recovery drink". Shut it, Tom. I don't need your calorie bomb recovery drink and for the love of all that's holy, stop pushing your "eating plan".

    Come to think of it, I kind of LIKE that annoying banter. It gives me a reason to curse out the t.v. while I'm busting my ass.

  10. I think you've hit the major ones--ripped, shred, turbo, extreme. If it helps me reach my goals, I don't care what the title is, but I DO NOT want to get sucked into actually believing all the hype that goes along with these DVDs!

  11. Haha, I am loving these comments! I don't know any overused words because I'm not a part of your market, ripped stands out though :D And I laugh at anything that is EXTREME! :D

  12. Brilliant post! "Fast" and "easy" are two that are a tad over-used.


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